Web design isn’t just about the visuals. Web design does make your website look pretty, but it also does a lot more than just that. Here are just a few things web design does that you might not have thought of:
Google ranks your website on many factors including usability, loading times and the quality of your content. It is proven that user-friendly websites that optimise their web design for SEO appear higher in search results than websites that don’t.
This is especially significant when you consider websites that websites that rank on the first page of Google don’t receive as many visitors as those on the first page of Google.
Mobile web browsing is shortening our attention span. In fact, the average attention span has decreased from 12 seconds to 8 seconds.
As a result, it is imperative that your website loads fast and has engaging content that provides valuable information immediately.
52% of online shoppers claim that page loading time can negatively impact their loyalty to site. A poor user experience can lead to a decrease in leads and ultimately, revenue.
Pictures, videos and plugins can all affect how fast your website runs, so make sure your website is optimised.
A professional website is a sign of trust and credibility.
Up to 60% of users say they will not recommend a business with a badly designed website.
Recommendations are imperative if you want your business to grow. A growing number of online review sites and social media posts are directed at promoting or shaming a company experience and in an online world, personal or word of mouth recommendations are seen as increasingly valuable.
In conclusion, Kirkstall web design is hugely important to your business. After all, it’s the hub of your interaction with potential customers online and a vital part in building a credible brand reputation.
Fast, secure web design that is consistent with your branding makes a great impression on potential clients.
Contact us today for a chat or arrange to pop down to our office. We are based on Burley road and are proud to help local businesses with their web design.