4 Quick & Easy Small Business SEO Tips
Are you a small to medium sized business? Looking to get found in search results? We’ve put together our favourite small business SEO tips to help boost your online presence.
Read on to discover the basics of SEO for small business you’ll need to rank high in Google.
#1 Use The Right Web Building Platform
It’s no secret that a website is essential for any business. Your website helps you to establish an online presence, engage new and existing customers as well as convey your brand values and promote your products online.
However, beware of the drag and drop builders (such as Wix) if you want to seriously consider ranking your website in Google. Simple website builders like Wix may seem like a great idea – they’re easy to set up and there’s no knowledge of coding required. The downside of this is slow loading times, lack of customisation options and most significantly, there is little opportunity for technical customisation (for example H-Tags and Alt Tags) that are crucial to an SEO strategy.
You will need to upgrade your website to WordPress or a similar platform that allows a greater level of customisation in order to see the full benefits of any SEO tactics.
A good website also needs a strong foundation. Be sure to host your site through a secure and reliable web hosting platform such as Siteground for WordPress to ensure speedy loading times, online support and flexible feature integration.
Need a hand with your small business SEO services? Get in touch.
#2 Blog All About It
There are many benefits of blogging for your website and it really is worth taking the time to write a regular blog. Blogging is an amazing way to boost your SEO for small business and build relationships with your customers.
Blogs act as a valuable trust signal to potential clients. They’re a great place to share your knowledge, industry expertise and connect with those interested in your services or related topics. Some free advice can go a long way in establishing confidence in your brand and keeping your company fresh in the mind of others.
As well as being a useful tool for an in-depth SEO strategy, such as incorporating keywords, blogs are also a good way to drive traffic to your website. Share your blogs through social media and email newsletters to invite an influx of traffic to your site. This will indicate to Google that your website contains quality, meaningful content.
#3 Add Your Site To Popular Directories
Looking for a quick and easy way to get started with SEO? Add your business to popular directories such as Yell or Yelp. You may also find industry specific directories that are perfect for your particular niche.
Most of these directories will earn you a backlink as most include a link to your website. The more quality backlinks or citations you have pointing to your site, the more likely your site is to rise up search engine rankings.
One of the easiest small business SEO tips to implement is to sign your business up to a Google My Business account. Already signed up? Make sure you populate your listing with all the information you can about your business. There are several reasons why Google My Business is so useful:
- It ensures information about your business can be seen in Google search and Google maps.
- Your listing helps local your SEO. Did you know that 97% of people learn more about a local company online than anywhere else? It’s important that people can find the information they need about your business at a glance. For example, opening times, location and contact information.
- Customers can leave you ratings and reviews. Businesses with good reviews are much more likely to be favoured by Google in search results.
Backlinks are most effective as part of a targeted strategy. For more information on backlinks, check out our SEO FAQs.
#4 Add a SEO Title and Meta Description to Every Page
As search results clicks get more competitive, an enticing meta description can increase the number of clicks to your site – even if you’re not the number 1 search result. Your webpage title and meta description is the snippet of text that appears in a search result. It should be concise, summarise the page and include a call to action.
Don’t forget to include the keyword you want your webpage to rank for!