SEO York –What Are The Benefits Of SEO And How Do I Achieve Them?

To begin with, we are a proud York SEO Company. We love to help both small and large businesses with our passion, knowledge and expertise.

Above all, we deliver great results and give our clients high-ranking web design and content they are proud to show to their customers.

Do you search page 2 or 3 of Google? No, thought not. Bagging one of the coveted top spots for a key search term is the aim of both small and large businesses. And with good reason: websites ranking page 1 of Google take 95% of the all search engine traffic. The top spots appear more popular to the searcher and therefore more trustworthy. Anyone can reach a high ranking with a paid ad, but it is organic SEO York that will give your business a long-standing, secure ranking with a good reputation. As a result, it may take a little more work but is guaranteed to build strong brand awareness for your business.

There are billions of searches everyday on Google alone. How do you identify and direct your target audience to your services? Good SEO enables you to rank for certain keywords that are relevant to your business. Then, when potential customers search those keywords they will be directed to your webpages. The great thing is, you can optimise your content to keywords and raise your ranking. Furthermore, a higher ranking means a great online presence and will earn you more enquiries and eventually, sales!

Moreover, if your business has a physical premises, SEO is a brilliant tool to drive customers through the doors as well as online. Aim to rank high locally as well as nationally, depending on the type of services you offer. Did you know that 82% of smart phone users consult their phones on purchases they are about to make in-store? That is why it’s essential for your business to have a prominent online presence to seize those local buyers as well as online. Ultimately, a strong online presence keeps you and your business at the forefront of a customer’s mind. A high ranking will not only drive traffic to your store, it will earn you the trust of your service users.

Now you know how important SEO is to your business, here are our top tips for ensuring top York SEO:

Firstly, keywords are one of the main factors for SEO York success. This forms a strong foundation to work from for high organic ranking. If you need a hand, we can pinpoint the exact search terms your business needs to be ranking for based on your competitors, location and target audience. Get in touch here.

It is important to ask yourself: who are our biggest online competitors? What are they doing? How can I do the same but make it better? A little research will go a long way in helping you to identify keywords and locations that your competitors are ranking for.

Backlinks are another essential way in which to improve your organic rankng. Think of backlinks like citations; any content you produce should be thoroughly researched with quotes and stats where relevant. Google certainly favours high quality links to and from your content.

Also, it is important to optimise your on-page SEO by designing effective landing pages with call-to-actions. Web design plays an important role in driving traffic to the places that you need it most.  Layout, colour and image all have a fascinating impact on consumer behaviour. If you would like to tap into our expert knowledge on the effects of design on SEO effectiveness, we’d be happy to answer any questions you may have. Get in touch here.

In addition, maintaining high quality social media pages and regular copy is one of the best ways to drive traffic and rank for your ideal keywords. Blogs, articles and infographic are a great way to boost your SEO York. Lastly, taking the time to create in-depth, well researched copy is a great way to drive traffic to your site and be favoured in the Google Rankings.