How Can Dental SEO Grow Your Practice? Our Compete Guide To SEO For Dentists

dental seo

Dental SEO

Discover the benefits of dental SEO services for your practice. Grow your online presence and reach new patients in your area.

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What Is SEO?

SEO stands for ‘Search Engine Optimisation’. It refers to how well your business ranks in search engine results such as Google, Yahoo or Bing. Each search engine categorises its search results on its unique algorithms that decide which sites are most relevant to each search term. Dental SEO works with these algorithms to rank your website high for your most profitable search terms. Although the Google algorithm changes frequently, there are certain features we know it favours when indexing your site such as keywords and text layout.

Why Does My Practice Need It?

So, if your dental practice is at the top of Google search results, you can reach new patients, grow your reputation and show off your services. There are over 3.5 billion searches per day on Google; make sure the right people can find you.

SEO is a digital marketing strategy often overlooked by dentists, however effective SEO can make or break your business. In the current digital age, dental SEO is an indispensable way to stay at the top of your game and beat your competitors.

What Is Dental SEO?

Dental SEO is SEO tailored to the needs of your dental practice. Dental SEO marketing will give your business a strong online presence; it is a powerful digital marketing tool that will increase your profits, grow your online reputation and attract a new client base. Here at Green Gecko Digital, we specialise in dental SEO services. We help dentists across the UK rank high in Google and smash their patient targets.

What Are The Benefits Of Dental SEO?

Discover why SEO is an effective long-term digital marketing strategy for your practice. It allows you to:

Drive Organic Traffic

There are many ways to drive traffic to a website. Methods may include paid advertising such as PPC Ads (Pay Per Click) or sponsored social posts. However, although these techniques are beneficial to your business, they will only drive traffic in the short-term. As soon as you stop payment, your search engine rankings can drop significantly. It can be a costly option to maintain.

SEO is different. Effective dental SEO will help drive organic traffic to your site and increase your search ranking in the long term.

Increase Revenue

SEO drives organic traffic to your site. The more organic traffic is driven to your site, the higher your conversion rate will be. A high ranking site that matches a potential customer’s search intent will automatically attract and engage new patients or existing patients and increase the likelihood of them choosing your services.

Brand Awareness

A high organic ranking in search results looks professional and shows you as an authoritative voice in the dental industry, either nationally or locally. Furthermore, a potential customer is much more likely to trust your site if it appears at the top of a search engine in organic rankings. If you have specific services you would like to promote, you can target the search terms you would like to rank for with a reputable dental SEO company.

New Patients

Looking to attract new patients? You can rank for keywords specific to your location to attract local custom. A high search engine ranking will raise awareness of your presence in the local area or for specialist services or promotions. If you rank high in a search engine, you are seen as a trustworthy and reliable choice. It also helps your practice to maintain a good reputation as you are more likely to stay fresh in the mind of existing patients who see your brand name.

Beat The Competition

Dental SEO can allow you to completely bypass your competition. You can rank higher than your competitors with well researched keywords, quality content and an optimised website. You can choose to target traffic in your local area or promote specific services to stand out from your competitors or raise awareness of a service. It is helpful to think of SEO as an investment rather than a cost; the benefits of ranking high will create a high return on investment far into the future.

Dental SEO Techniques

There are various elements of SEO you specialist will focus on to get your website ranking high.

SEO Audit

Many dental SEO companies like Green Gecko Digital will give you a free, no-obligation SEO review. The audit will give you an overview of your website and current ranking. If you wish to go ahead with SEO optimisation, your dental SEO company will create a bespoke SEO strategy to help your online presence reach its full potential.

Site Optimisation

A popular SEO technique is to optimise your website. A dental SEO company will discuss your targets and services to improve user experience on your site. For instance, an easy-to-use interface that provides concise and relevant information will guide your traffic to the pages of your site you would like to target. This could be your contact page, a service page or a booking form.  As a result, it is much easier to maintain fresh and engaging content and web design for long term return on investment.

How Can You Optimise Your Website For SEO?

There are many ways to optimise your dental website and

Strong Call To Actions and CTA buttons

A Call To Action is more likely to prompt an increase in conversions from your traffic. Choose a dental SEO company that can offer high standards of written copy to boost your site’s domain quality.

A Secure Site

The Google Algorithm views non-secure sites as less authoritative than secure ones. A site that is not secure is more prone to hackers and data mishandling. For more information on how to secure your site, get in touch.

Heading Tags, Titles and Meta Descriptions

It is easy to skip over these but search engines value good, informative meta tags and titles. They also make it easier for potential customers to navigate to your site and click on your site.

Good Quality Copy

Keywords, layout, length and quality of your copy can have an impact on your search engine rankings. Your copy needs to be as user-friendly as possible while being able to convey relevant information. Of course, it is important that grammar and spelling is of a high standard. Low quality copy can reflect badly on other services you provide; a high quality website is seen as trustworthy and professional.

Good Quality Backlinks

The more backlinks your site has, the higher Google will rank it in search results. Backlinks contribute to your domain authority which is how high Google ranks your site in terms of page quality and traffic volume. For example, BBC News has high domain authority due to it being a popular, secure and trusted site across the world.

However, the Google Algorithm favours quality backlinks over quantity; backlinks must link to another website with a high domain rating and vice versa. For specialist backlink advice, get in touch here.

Increase Your Page Speed

How often have you exited a desktop or mobile site because it was taking too long to load? As a general rule, your site should have a bounce rate of less than 40%. For expert advice on how to optimise you page speed, get in touch with a reputable SEO company.

Keyword Research

Your organic keywords are based on several factors such as your competitors, location and target audience. Think of your keywords as a springboard to success; they will drive traffic to your relevant web pages.

The higher the search volume for your keyword, the higher the competition. Your dental SEO company will help you find long-tail keywords: specific search terms with lower competition to help you rank well where you can. This has the advantage of being able to target a narrow range of traffic that more likely to convert once on your site.

Tracking & Reporting

There are several ways to track your progress in terms of online growth. Specialist software like Google Analytics can track the volume and location of your traffic as well as the bounce rate of your traffic. Bounce rate is how often a user exits your site before using a service. For example, slow loading time, non-responsive mobile sites or hard to navigate design are common reasons for bounce back rates.

We Are A Top Rated SEO Company

We offer leading standards of dental SEO across the UK. With over 92 years of combined experience, your SEO journey begins with a comprehensive, no obligation SEO review for your practice. We deliver great results for you and your business.

Looking for a dental SEO marketing? Get in touch today!

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Clients & Testimonials

Lewis Bell

Director – UK Shield

Excellent from start to finish, very happy with the finished product and delivered an excellent and personable service. Very very happy with my excellent taste in SEO – cannot recommend enough.

Harry Sekhon

Director – Lemon Lettings

We’re extremely pleased with Green Gecko’s work. They’re certainly one of the most effect agencies we’ve worked with (and that’s saying something). The best SEO! Thank you team Gecko.

Arofikina Daria

Owner – Coffee Within

Great service throughout. We went through everything in detail, highlighting the most important parts. I am pleased with the work and will definitely come back when I will need more exposure.

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