When was the last time you looked on page 2 of Google results to find what you were looking for? We can guarantee it won’t be often. The top 3 search results in Google gain 75% of all clicks from search traffic because they are deemed the most credible and useful to the searcher’s intent.
Local SEO Leeds is an essential tool to boost your business Google rankings and drive valuable traffic to your site.
Google uses over 200 ranking factors to decide how high your site should rank in its search results. Its aim is to provide users with the most useful results based on their search terms which is why a well-built website with quality content that is optimised for SEO is essential if you want to seriously rank on Google.
Local SEO helps local customers find your business and your services. Not only does a high search result ranking for your ideal keywords mean a big increase in traffic and leads, it can also drive visitors to your physical premises if you have one.
Want to brush up on your SEO knowledge? Check out our beginner’s guide.
There are 4 key steps to our SEO process.
We use specialist software to identify keywords that will drive visitors to your site. For instance, we look at what users would search to find your products and services. We then assess these terms on their monthly search volume and how easy or difficult they are for your site to realistically rank for.
For example, the search term ‘SEO Company Leeds’ gets over 400 searches per month. We rank no 1 on Google for this keyword because of the quality of our site and the content we produce around that phrase.
Once we identify your business’s ideal search terms, it’s time to incorporate these keywords into content for your site. We carry out an in-depth review of the site and discuss what kind of content suits your site best. For example, you might want to highlight certain services or topics, add to an existing blog or service page or create a new page. Our in-house copywriters will then create engaging copy around those keywords that will add value to your site visitors.
After content creation, it’s time for our web developers to put it on page and optimise it for SEO. This includes making sure that the page loads fast and is easy to navigate. They make sure that the content is visually appealing and drives traffic to service or contact pages – wherever you’d like them to go.
Find out more about our SEO Agency Leeds here
A backlink is simply a link on another website that links to your site. They are a vital part of our local SEO Leeds process because they give your site authority. Think of them like a citation in an essay. The more citations you have, the more credible and trustworthy your work is. It works exactly the same with backlinks. We identify and implement opportunities for backlink building using a variety of techniques such as writing and distributing local press releases or adding your site to local directories.
The higher your website appears in search engine results, the higher the number of traffic to your site. As a result, your business will gain leads and ultimately, conversions.
Businesses that appear on the first page of Google establish a sense of trust with their visitors. As Google ranks your website on how well it matches the users search intent, your business appears more credible the higher your site is ranked.
Even if people don’t purchase from your site the first time they visit you or view you in search results, they are much more likely to remember your brand name and relevant services. This is particularly effective for local SEO Leeds as an increasing number of searchers use Google to find local results before they visit a physical premise or buy online.
There are 2 key elements of search marketing: PPC (Pay Per Click) or SEO. PPC are paid ads that appear right at the top of your search results and will contain the word ‘Ad’ in the top-left corner. PPC can be an effective but costly way to drive traffic to your site and is ideal for fast results.
However, SEO is an organic, longer-lasting strategy. It may take much longer to establish your business on the first page of Google but is cost-effective in the long run. It is much easier to maintain and optimise your organic ranking than start from scratch once budget for PPC runs out.
We do all the hard work for you, from keyword research to link building- it’s what we do best!
Get in touch here or call us on 0113 8730187.
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“Excellent from start to finish, very happy with the finished product and delivered an excellent and personable service. Very, very happy with my excellent taste in SEO Consultants Leeds – cannot recommend enough.”
“We’re extremely pleased with Green Gecko’s work. They’re certainly one of the most effective agencies we’ve worked with (and that’s saying something). The best SEO in Leeds! Thank you, Team Gecko.”
Marco and his team have looked after our SEO work and I would not hesitate to recommend to others. Green Gecko Digital have been brilliant to deal with and have helped our business with organic leads through our website and our SEO rankings.
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