Content is the foundation of your business. It is easy to overlook but great content is more important than ever in attracting and retaining customers. It helps build trust, establish your brand and drive traffic to your service pages. Content should be interesting, relevant and reach a specific target audience. Sharing images, videos and blogs is a great start, but it is essential that you create a strategy with engaging, valuable content that interests your customers but will also highlight the merits of your services.
A recent survey set out to discover the top reasons consumers follow and engage with brands on social media:
- 38% of consumers follow brands due to useful content
- 31% follow them because of funny or entertaining content.
The largest percentage at 56% of consumers follow them due to special promotions or discounts.
Different Types Of Content Marketing
Here are some content marketing Leeds types:
Blogs are one of the most powerful content marketing strategies your business can use. Blogs provide valuable information for your customers and are easy to promote from your social media posts. They drive traffic to your site and create inbound links, which are great for SEO. The more links refer to your site and vice versa, the more trustworthy Google views it, which will rank you higher in Google search results. The best thing? Blogs are easy to add to your site and are a cost-effective way to increase your organic traffic.
Content can be implemented on website and webpages. Keyword research is essential to determine the topic of the content. It’s the first step of the process and an important one. If your content is not what your audience is looking for, this will leave you with little to no traffic to the website.
Furthermore high quality content marketing will procure backlinks. Backlinks are what search engines grab to bring someone else to your website.
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Videos & Animations
Videos are great for content marketing. They can be used in a wide variety of different ways as they are typically more engaging than image and text. They are also favoured highly by Google and is more likely to rank your site highly in search results.
Furthermore, nearly 50% of all video is watched on a mobile device. Video will allow you to attract of a huge portion of mobile users.
Video content marketing can be used in website banners, product explanation videos, landing pages, blog articles and webinars. Content marketing Leeds is also a vastly under-utilised way of getting a point across to your customers quickly, whilst keeping them engaged.
Images are an important part of content marketing. Not only do they add eye-catching visuals to your site or social posts, they contain small amounts of code that allow Google to index image and the information connected to it. This allows Google to promote sites that provide a mix of relevant content.
Similarly, infographics are graphics combine visuals with content such as statistics, charts, graphs and other valuable or engaging information.
Your business can be industry leading experts but if you don’t demonstrate this through great quality content, how will consumers know you exist? Social media allows you to reach a specific target audience by boosting posts.
How often have you viewed a brand’s social media profile to decide whether you would like to use their services? Cohesive branding, tone of voice and valuable content all contribute greatly to a consumer’s first impression of a business. Think of social media as your calling card; a high quality social media presence will create leads, conversions and raise awareness of your business. The greater your visibility, the more trustworthy your services and products appear.
Why Is Content Marketing Essential For My Business?
In content marketing, we need to understand what steps are involved in the process:
Raise Brand Awareness
Once a customer has been presented with a solution or service, they will research it for themselves. A shocking 81 % of shoppers conduct online research before buying from a business. This is why having a strong online present is so important; content marketing will help you do that.
Beat Your Competitors
Traffic interested in your service will check reviews and pricing lists to ensure they are getting a high quality of service for the price they are paying. Strong and engaging content that conveys key points of information is a powerful tool in increasing your revenue as you establish your brand. It establishes your services as trustworthy and competitive and will increase your visibility by helping you rise in search engines rankings.
Drive Organic Traffic To Your Site
Content such as blogs, interviews and ‘How To’ articles are a brilliant way to drive organic traffic to your web pages. Content marketing Leeds is also great for SEO as good quality content will include several links to other web pages and other, reputable sites and help you rise the Google rankings.
How Can Content Marketing Leeds Add Value To Your Company?
Content that is unique, original or exclusive has the power to drive organic and paid traffic to the pages of your site you would like to promote. You can also provide expert information that is specialist to your services and products to raise brand awareness and build consumer trust. There are many ways you can incorporate content marketing into your strategy such as video, case studies, engaging social posts, promotional offers, Q&A’s and blog posts that will make your website the number 1 place to go for your services or products.
How Could Your Company Add Value With Content Marketing Leeds?
You could add value to your company with content marketing by using content that is unique, original or exclusive content. Or by giving your customers information that they can not get anywhere else but your website. There are many ways you could add value such as video content, case studies, research studies, white papers, promotional offers, Q&A’s and blog posts.