Different Types Of Content Marketing
Here are some content marketing Leeds types:
Infographics are images that can include content such as statistics, charts, graphs and other information
Content can be implemented on website and webpages. Keyword research is essential to determine the topic of the content. It’s the first step of the process and an important one. If your content is not what your audience is looking for, this will leave you with little to no traffic to the website.
Furthermore high quality content marketing will procure backlinks. Backlinks are what search engines grab to bring someone else to your website.
Videos & Animations
Videos are great for content marketing. They can be used in a large variety of different ways and are typically better for your customers than images. This is because more people would rather watch a video as it is more engaging.
Many companies use video for content marketing as it is more engaging than a huge block of text. Furthermore, nearly 50% of all video is watched on a mobile device, which is a very large figure.
Video content marketing can be used in website heros, product explanation videos, landing pages, blog articles and webinars. Content marketing Leeds is a great and vastly used way of getting a point across to your customers quickly, whilst keeping those engaged.
Images can really help your business in many ways. This is because images contain small amounts of code that allow Google to pick up what that image is and if there is any information connected to it.
Why Content Marketing?
In content marketing, we need to understand what steps are involved in the process:
Do Your Research
Once a customer has been presented with a solution, they will educate themselves. For example, a person would like a new website for their business. The person will look on the internet for similar websites that they like. Not only this, but they will also look for companies that develop websites; comparing them on price, reviews, support and more.
What Else Is Out There
Much like research, at this point the customer will start or already has found some research on different companies that will make the website. They would have checked the reviews to see if they can trust them and they’re getting the right quality to price ratio.
Make The Purchase
The customer will make their final decision and they will now move forward with their transaction.
How Could Your Company Add Value With Content Marketing Leeds?
You could add value to your company with content marketing by using content that is unique, original or exclusive content. Or by giving your customers information that they can not get anywhere else but your website. There are many ways you could add value such as video content, case studies, research studies, white papers, promotional offers, Q&A’s and blog posts.