Search Engine Optimisation refers to how well your website ranks in search engines such as Google, Yahoo and Bing. The higher your page ranks, the more likely you are to drive organic traffic to your site and win those all-important leads and sales.
Car dealer SEO is a powerful digital growth strategy your dealership should utilise to drive organic traffic to your site. A strong online presence is vital for a dealership, especially as more of us choose to research online before visiting a physical premises. Research shows that over half of UK consumers admit they now prefer to shop online than in store – and that number is set to grow.
The great thing about car dealer SEO is that it can target your local area and drive traffic to your site as well your physical premises.
Search engines use complex and secret algorithms to index each online web page.
It takes all sorts of information into account, such as content type, how many backlinks your page has, page load speed and how user-friendly your site is. It is these features that search engines use as signals of your site’s authority.
When a user searches for a keyword or product in Google, the search engines’ aim is to find the best match of results for the user’s search intent. Google will analyse your web pages to decide the quality of the content and authority of the site to decide how to rank you in search results. SEO specialists utilise several strategies such as keyword research, backlinks and on-site optimisation to help your site rank high.
A car dealership business is a prime candidate for the benefits of SEO. It will help you:
- Generate leads
- Increase revenue
- Grow your online presence
- Drive traffic to your site and physical premises
- Build trust and credibility among consumers
- Earn long-lasting, organic results
- Save money! No more expensive PPC ads
- Promote specific services and models to a target your audience
- Beat your competitors
- Get found in your local area
Here are 5 easy ways to start getting your car dealer website noticed:
1. Google My Business
Does your car dealer have a Google My Business account? It’s quick and easy to set up and displays useful information about your business in the right-hand side bar. It links to information such as your website, maps and opening hours.
There is a plethora of local and national online directories that you can register your business on, many are free. Not only do they increase the chances of your services being found, they create valuable backlinks to your site. Search engines such as Google take links from other sites as a powerful marker of trust.
3. Valuable Content such as photos and videos
Visual content such as photos and videos are brilliant way to increase engagement across your social media accounts and car dealer website. It is also a great way to drive traffic to your pages.
Good reviews from your clients act as a trust signal to potential customers and search engines such as Google. Encourage your customers to write reviews on impartial review sites as it will increase traffic to your site and help grow your local reputation.
5. Optimise Your Site
Many digital marketing specialists offer a free SEO review. They can analyse your website and identify ways to optimise your site. The more user-friendly your site is, the more likely you are to attract and engage customers.
For a FREE in-depth SEO consultation, get in touch!
We’re here to help! Give us a call on 0113 831 4400 or fill in our contact form.
“Excellent from start to finish, very happy with the finished product and delivered an excellent and personable service. Very, very happy with my excellent taste in SEO Consultants Leeds – cannot recommend enough.”
“We’re extremely pleased with Green Gecko’s work. They’re certainly one of the most effective agencies we’ve worked with (and that’s saying something). The best SEO in Leeds! Thank you, Team Gecko.”
“Great service throughout. We went through everything in detail, highlighting the most important parts. I am pleased with the work and will definitely come back when I will need more exposure.”